ALEXIS BITTAR: “CHARACTERS”
* Winner of 2024 Critic’s Choice Webby Award for “Best Content Series: Social” *
An ongoing, episodic campaign for jewelery brand Alexis Bittar revolving around a series of vignettes. Built for the 90 second Instagram time limit, the clips feature a rotating cast of characters with lightly interweaving plotlines. The videos walk a line of context to work both for new viewers and those who follow more closely.
The series currently retains ~100-600k viewers per episode. Single-clip viewership high of 2.6M.
Production is usually 1/2 day per 15-20 assets. The camera team is myself and an assistant. The content is largely improvised by the performers around pre-conceived major plot movements as written by Alexis.
To view the plotlines in original roll-out and for full context, see the Alexis Bittar Instagram: @alexisbittar
Creative Director, Producer, Characters By: Alexis Bittar
Co-Producer: Jessica Steele
Episodic Director, DP, Editor, Additional Writing By: Kayhl Cooper
Camera Operator, Additional Unit DP: Avery Johnson
Starring: Patricia Black as “Margeaux”, Julie J as “Jules/Hazel”, Danusia Garrison as “Theresa”, Mike Lubin as “Mike Goldrich”,
Assisted by: Sharleen Chidiac
“JULES / THERAPIST”
“MARGEAUX’S APARTMENT & THE LAWYER”
“MARGEAUX AND JULES : HOLIDAY SHOPPING”
MARGEAUX & JULES: 5TH AVE
“AMANDA LEPORE & CONNIE FLEMING TELL JULES TO QUIT HER JOB”
“MARGEAUX AND JULES : PARK BENCH”
“FKU NEWS”
“THERESA: CONEY ISLAND”
“THERESA: HOUSE”
“THERESA: LAWN”
“MARGEAUX MEETS... REAL HOUSEWIVES OF NEW YORK”
“MARGEAUX MEETS... MEL OTTENBERG AND DARA FROM INTERVIEW MAG”
“MARGEAUX MEETS... KELLY CUTRONE”
“STUDIO”
