ALEXIS BITTAR: “CHARACTERS”


An ongoing, episodic campaign for jewelery brand Alexis Bittar revolving around a series of vignettes. Built for the 90 second Instagram time limit, the clips feature a rotating cast of characters with lightly interweaving plotlines. The videos walk a line of context to work both for new viewers and those who follow more closely.

The series currently retains ~100-600k viewers per episode. Single-clip viewership high of 2.6M.

Production is usually 1/2 day per 20 assets. The camera team is myself and an assistant. The content is largely improvised by the performers around pre-conceived major plot movements as written by Alexis.

To view the plotlines in original roll-out and for full context, see the Alexis Bittar Instagram:  @alexisbittar

Creative Director, Producer, Characters By: Alexis Bittar
Co-Producer: Jessica Steele
Director, DP, Editor, Additional Writing By: Kayhl Cooper
Starring: Danusia Garrison as “Theresa”, Patricia Black as “Margeaux”, Julie J as “Jules/Hazel”

Assisted by: Sharleen Chidiac, Avery Johnson


“JULES / THERAPIST”


“MARGEAUX’S APARTMENT & THE LAWYER”





“MARGEAUX AND JULES : HOLIDAY SHOPPING”




MARGEAUX & JULES: 5TH AVE


“AMANDA LEPORE & CONNIE FLEMING TELL JULES TO QUIT HER JOB”







“MARGEAUX AND JULES : PARK BENCH”



“FKU NEWS”




“THERESA: CONEY ISLAND”




“THERESA: HOUSE”


“THERESA: LAWN”


“MARGEAUX MEETS... REAL HOUSEWIVES OF NEW YORK”


“MARGEAUX MEETS... MEL OTTENBERG AND DARA FROM INTERVIEW MAG”




“MARGEAUX MEETS... KELLY CUTRONE”


“STUDIO”